YOUR WEBSITE ISN’T A BUSINESS CARD. IT’S A SALES TEAM...

and if you don’t change the way you see your website, you’re going to get passed up!

Wanna hear something crazy, but true?

This ugly website is making millions of dollars and your beautiful looking website is sucking money out of you faster than a Dyson vacuum cleaner can suck cheerios off a hard-wood floor.

To answer your immediate questions…

Yes…this is a REAL website that is generating a lot of money.

Yes…this is their ACTUAL homepage.

Yes…I do know why this site is successful and your’s is not.

Yes…I will explain both below!

So, how is it that in 2021 that this site out-performing so many others when it looks like a 3rd grader created it back in 1997? It’s because the owners of this site understand it’s not about having the best-looking website. It’s about having the best-converting website. So, they put all the chips into the messaging basket and it’s paying off!

What’s the take-away? If you treat your website like it’s a business card you will try to create the fanciest, nicest-looking, and the flashiest card you can. It will look great, but ultimately find it’s way to the same place all business cards go…the trash. But, if you view your website like a sales team that works for you even while you sleep…you’re going to wrestle to get the right message on your website like it’s got a death grip on a million-dollar check with your name on it.

When your website is built for design instead of conversion – it costs you money!

The more your ideal customers leave your website without buying, the more time, money, relationships, and trust is going down the tubes. As an organization, you can’t afford to lose any of those things!

Wanna hear another crazy thought? Keeping your current website might be costing your company tens if not hundreds of thousands of dollars each year! What’s worse is, you keep forking over your profits enabling it to happen. Sounds crazy, right? I think so too, but you’d be shocked at how many companies are operating with a website that’s draining their resources instead of building them!

I know one of the biggest headaches for business owners is their website. Which is why many companies (maybe you do too) have “update my website” on their to-do list. So, you do what everyone does. After a couple of google searches, interviewing your niece who’s getting her web design degree, and reaching out to friends who just got their sites re-done, you go out and hire a web designer to re-do your website. The web designer you go with has years of experience, a great portfolio, and even has a degree from a great school in graphic design.

AND, THIS IS WHERE MOST COMPANIES GET STUCK…

Your web designer invites you into their office. They ask you all kinds of questions like; how your company was formed, what your brand colors are, and what your “why is. Then, after a couple of months of work, revisions, and tweaks – POOF! your website is updated. But, there’s a colossal problem you didn’t see coming. Your website isn’t bringing in more revenue! Traffic may have increased along with the duration of the visit, but when it comes to actually putting profit in your pocket your website isn’t cutting it!

HOW CAN YOU AVOID A PRETTY, BUT ULTIMATELY UN-PROFITABLE WEBSITE?

I dive into exactly how to do it in a video coaching session with a client of mine and you get to see it.​​ I sit down (okay, technically I’m standing at my desk, but let’s not get lost in technicalities!) with a real business owner who is launching a website inviting cold traffic into a brand new online challenge he’s hosting. We spend most of our time ignoring the “look” and “feel” of his website and more on the words he needs to turn viewers into buyers! Why so much time on the words instead of the looks? Because of this simple marketing rule, everyone should know…

People buy things when they see or hear words that cause them to want to buy.

To watch my interview and see if your website can pass the customer conversion test click the link below.

I go into tons of detail about what makes a website conversion-ready, how to structure your website for conversions and the mistakes many companies make without knowing it, and how to avoid them. Click here to find out how to build your website “the right” way!​

Now that you have a guide for getting your website to convert, you’ll no longer be stuck with a website that looks good, but doesn’t make you any money. If you’re interested in learning more, or getting an even deeper look into the things I share in this video, I am creating a FREE video course called “Launch Your Sales Funnel In 1-Week!“.

Inside this course, I’ll talk about your website and the other key elements you need for a high-performing sales funnel that moves customers from first look to first purchase! Building a profitable website is just a small part to this FREE video course that’s coming soon! Want to be the first to know when it’s ready? Fill out your name and email in the form at the top of this blog and I’ll send it to you directly once it’s finished!

This course is going to become your secret weapon for creating a full pipeline of eager customers who want to do business with you! Enter your first name and email now so you can get started soon!